1
Relevance and distance
Google matches businesses to search intent and the likely service area of the customer.
Choose accurate categories
Describe services naturally
Create location content
Keep address data consistent
2
Prominence and trust
A maintained profile with genuine feedback creates stronger local confidence.
Earn authentic reviews
Add useful photos
Respond to reviews
Build reputable citations
Turn this guidance into a working plan
I can turn these recommendations into a prioritized SEO, AEO, and GEO roadmap for your website.