Topic visual

SEO service workflow

01

Audit

02

Implement

03

Measure

Strategic Keyword Research

Find the high-intent keywords your target audience is searching for across Google, AI platforms, and emerging search engines.

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GEO & AEO Keyword Research

Traditional Search Keywords

Keywords people search in Google's search box with traditional intent patterns.

  • ✓ "Best [product]" searches
  • ✓ Local intent keywords
  • ✓ Commercial keywords
  • ✓ Long-tail variations

AI Search Keywords (GEO/AEO)

Questions and queries people ask AI assistants - often different from traditional searches.

  • ✓ Question-based queries
  • ✓ "Explain [concept]" searches
  • ✓ Comparison prompts
  • ✓ Problem-solving queries

We research both types to ensure you capture traffic from all search platforms and user intent types.

Comprehensive Research Deliverable

Comprehensive keyword research across all target markets
Search volume and difficulty analysis for each keyword
Keyword intent classification (commercial, informational, navigational)
Competitive keyword gap analysis
Keyword mapping to website pages and content
Long-tail and search variation suggestions
AI search keyword opportunities (GEO, AEO, LLM keywords)
Quarterly keyword research updates

Our Research Process

01

Market Research

Understand your target audience, business model, and market position to identify relevant keyword opportunities.

02

Keyword Discovery

Use advanced tools to discover hundreds of keyword opportunities related to your products, services, and content.

03

Analysis & Filtering

Analyze search volume, difficulty, intent, and opportunity to prioritize the most valuable keywords.

04

Strategy Development

Create a roadmap for how to target these keywords through content, technical optimization, and authority building.

Metrics We Analyze

Search Metrics

  • • Monthly search volume
  • • Search trend direction
  • • Seasonal patterns
  • • CPC and commercial value

Competitive Metrics

  • • Keyword difficulty score
  • • Competitor analysis
  • • Current ranking landscape
  • • Opportunity gaps

Intent Metrics

  • • Keyword intent classification
  • • User journey stage
  • • Conversion likelihood
  • • Content type needed

AI Search Metrics

  • • ChatGPT search volume
  • • AI platform opportunity
  • • GEO/AEO potential
  • • Question-based queries

FAQ

How many keywords should I target?

This depends on your business size and resources. We typically recommend 50-100 core keywords for small businesses, 200-500 for medium, and 1000+ for enterprise. Quality over quantity.

What's the difference between keyword research and keyword mapping?

Research identifies opportunities. Mapping assigns those keywords to specific pages. We do both to create a comprehensive strategy.

How do I know which keywords to prioritize?

We prioritize based on: search volume, difficulty, commercial value, competitive landscape, and your capacity to rank. Some keywords are worth more than others.

Do you research AI search keywords?

Yes! We research keywords people search in ChatGPT, Perplexity, and other AI platforms. These often differ from traditional Google searches.

How often should I update keyword research?

Quarterly updates help you stay ahead of trend changes and competitive shifts. Annual minimum for stable industries.

Find Your Winning Keywords

Strategic keyword research is the foundation of SEO success. Let's identify the opportunities your competitors miss.

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